Daily refresh · Updated 2026-04-13 09:56

Cefic Matomo Analysis

Eight one-screen dashboards tracking how Cefic's digital campaigns and content perform across cefic.org — refreshed every morning from Matomo.

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Total visits

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Pageviews

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Campaigns tracked

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Document downloads

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This month

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Bounce rate

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weighted · site-wide

Avg. duration

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per visit

Top country

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Last 30 days

Smart insights

Auto-generated from this period's data.

Main views

Eight one-screen dashboards, each answering one business question.

Executive

Executive Overview

What's happening at a glance?

One-screen snapshot of KPIs over time, top campaigns with sub-campaign drill-down, top pages by type, and MoM / YoY insights.

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Acquisition

Traffic & Acquisition

How do visitors arrive?

Channel mix (search, direct, referral, social, AI, campaigns), quality per channel, top keywords and referring sites, plus a world map of the audience.

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Intelligence

Campaign Intelligence (UTM)

What's working in our campaigns?

Per-campaign quality score blending engagement, conversions and channel diversity, with automated insights (top performing, best landing, fastest rising) and a full comparison table.

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Behaviour

Audience & Behaviour

Who are they and how do they navigate?

Device and browser quality, new vs returning, entry and exit pages, internal search, events and CTAs, plus media play rate.

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Content

Content Performance

Which content actually delivers?

Top pages by pageviews, content category breakdown, freshness vs performance scatter (archives that still perform), and the most downloaded documents.

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Quality